Legal

Privacy Policy

Last updated: July 9, 2026

1. Introduction

Welcome to Vrifide ("we," "our," or "us"). We are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at vrifide.com (the "Site"). By accessing or using our Site, you consent to the practices described in this policy.

2. Information We Collect

Information You Provide Voluntarily

  • Name and email address (when subscribing to our newsletter)
  • Messages or inquiries submitted through contact forms
  • Comments and feedback on articles
  • Any other information you choose to provide to us directly

Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies, web beacons, and similar technologies, including:

  • Browser type, version, and language preferences
  • Operating system and device type
  • Referring URLs, exit pages, and pages visited
  • Time spent on pages, click-through data, and interaction patterns
  • IP address and approximate geographic location
  • Date and time of each visit

3. How We Use Your Information

We use the collected information for the following purposes:

  • Deliver, operate, and improve our news content and services
  • Send newsletters and editorial updates (only with your explicit consent)
  • Analyze website traffic and user behavior to improve the user experience
  • Serve relevant advertisements through third-party advertising partners
  • Ensure security, prevent fraud, and detect abuse
  • Comply with applicable legal obligations and regulatory requirements

4. Google AdSense & Advertising

We use Google AdSense to display advertisements on our Site. Google AdSense is a third-party advertising service provided by Google LLC. Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our Site and/or other sites on the Internet.

You may opt out of personalized advertising by visiting Google Ads Settings. Alternatively, you may opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info/choices.

For more information on how Google uses data when you use our Site, please visit Google's Privacy & Terms.

5. Third-Party Services

We use the following third-party services that may collect information in accordance with their own privacy policies:

  • Google Analytics — to analyze website traffic, user behavior, and audience demographics.
  • Google AdSense — to serve personalized or contextual advertisements (see Section 4 above).
  • Vercel Analytics & Speed Insights — to monitor page performance and web vitals.
  • Sanity CMS — to manage and deliver our editorial content.

Each of these third-party services has its own privacy policy governing the collection and use of information. We encourage you to review their respective policies.

6. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze traffic, and serve advertisements. Cookies are small data files stored on your device. For detailed information about the types of cookies we use and how to manage them, please see our Cookie Policy.

You can control cookie preferences through your browser settings or through the cookie consent banner on our Site. Disabling cookies may affect some website functionality and your browsing experience.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. In general:

  • Contact form submissions & newsletter subscriptions: retained for up to 24 months from the date of your last interaction, or until you request deletion.
  • Analytics & usage data: retained for up to 26 months, as configured in our analytics platforms.
  • Cookies: vary by type — essential cookies are session-based; analytics and advertising cookies may persist for up to 24 months.

When data is no longer needed, it is securely deleted or anonymized.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit (TLS/SSL), secure hosting infrastructure, and access controls. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States, where our hosting and service providers operate. These countries may have data protection laws that differ from the laws of your jurisdiction. By using our Site, you consent to the transfer of your information to these countries. We take reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy.

10. Your Rights Under GDPR (European Economic Area)

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR):

  • Right of Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete personal data.
  • Right to Erasure: Request deletion of your personal data, subject to legal exceptions.
  • Right to Restrict Processing: Request that we limit the processing of your data in certain circumstances.
  • Right to Data Portability: Receive your personal data in a structured, commonly used, machine-readable format.
  • Right to Object: Object to processing of your personal data for direct marketing purposes.
  • Right to Withdraw Consent: Withdraw consent at any time where we rely on consent as the legal basis for processing.

Legal Basis for Processing: We process your personal data on the following legal bases:

  • Consent: When you subscribe to our newsletter, submit a contact form, or accept cookies.
  • Legitimate Interest: To analyze site traffic, improve our services, prevent fraud, and ensure security.
  • Legal Obligation: To comply with applicable laws and regulations.

To exercise any of these rights, please contact us at privacy@vrifide.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

11. Your Rights Under CCPA (California)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you.
  • Right to Delete: You may request deletion of personal information we have collected from you, subject to certain exceptions.
  • Right to Opt-Out:You have the right to opt out of the "sale" of your personal information. We do not sell your personal information in the traditional sense. However, the use of third-party advertising cookies may be considered a "sale" under the CCPA. You can opt out of personalized ads via the cookie consent banner on our Site or by visiting Google Ads Settings.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your CCPA rights, contact us at privacy@vrifide.com.

12. Children's Privacy

Our website is not directed at children under the age of 13 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children. If we discover that we have collected data from a child without verifiable parental consent, we will take steps to delete it promptly. If you believe a child has provided us with personal information, please contact us at privacy@vrifide.com.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the revised policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: